Html Tags

Html Tags
Viewing HTML code is helpful for understanding the concepts in this section. The screenshot on the following page depicts selected HTML code for the website , the code that?s most important for the purposes of SEO.

See the Code for Yourself


If you?re in Microsoft Internet Explorer, go to View, and then click on Source In Mozilla Firefox, go to View, then Page Source HTML is set up as a system of tags. For SEO purposes, the most important elements of the code are the meta tags, page descriptions, and page titles. Tags are set in brackets like this: . These three tags all appear in the portion of HTML text, at the top. The tag contains all the heading information related to the page.

The page title appears in the title bar of the web browser. Amazon has set their page title to say ?: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more.? The title tag is . This is also the title that most search engines will use when they display a page in their search results. Believe it or not, many web designers skip this vital step and end up with pages titled ?Untitled.?


The title should be between 50 and 80 characters, including all symbols, spaces, and letters. The title should include the most important keywords related to the site and should be completely relevant to the content of the site. Be sure to keep the keywords, especially the important keywords, at the beginning of the title. This ensures that, if the title is cut off by the search engine, the sites keywords are still up front and visible on search engine results pages.

Page Description

The page description also appears in the information of the page. This is a short description of the page that lets search engines know what the page is. Just like all other HTML tags in the document, the page description should incorporate as many keywords into the document as possible. This description should pack as much information as possible into the space. Be sure that the page description accurately describes the page, correctly uses the right keywords, and is easily read and understood. Try to limit the length to two sentences or less. Lengthy descriptions can cause information to be overlooked by web spiders because spiders will simply overlook pages that aren?t compatible with them.

Meta Tags

Meta tags are used to convey keywords about the site. In the old days the Internet, pages could increase their rank simply by putting various popular keywords within the meta tags of their document. After all, search engine algorithms weren?t as choosy back then, and these meta tags were the bulk of the keyword searching the search engine did. Today, meta tags are a part of the larger picture, but still a vital part of SEO.

Since websites often deal with several different topics, these keywords can help direct visitors to a page by showing them what the page is about. These tags can be more general, like ?shopping,? or ?sports,? or include increasingly specific keywords to describe the page. For example, while ?sports? may fit the theme of a site, the keywords that are more specific should also be included, i.e. ?football,? followed by ?football statistics,? then followed by ?football rushing statistics.? In the HTML code screenshot, Amazon included more than forty meta tags to describe their site. Websites that cover a variety of topics should use a variety of keywords. Webmasters should refrain from using tags that have nothing to do with the site, though. This is considered bad form and could result in a search engine ban.

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